TikTok has transformed the landscape of online shopping, with brands aiming for viral moments, leading to a surge in faith-based products showcased in an emotionally charged manner.
The marketing strategy often features emotionally intense narratives about rejection by family members, framing product creation as a journey of faith, which resonates deeply with viewers.
Small businesses utilize TikTok to claim persecution by family over their religious beliefs, promoting items like Bible pillows and Quran jars through sensational video content.
Creators leverage similar formats to depict familial conflicts, drawing on themes of acceptance and belief to sell their products, highlighting the emotional connection in their marketing.
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