The rise in text messaging from political campaigns can be attributed to easier access to voters through cell phone registrations, lower costs, and a compelling momentum among campaigns.
Voter registration lists now often include cell phone numbers, allowing political campaigns to connect directly with voters, something that wasn’t as feasible with traditional landline calls.
The FCC's regulations against automated robocalls to mobile phones have pushed campaigns to adopt peer-to-peer texting, which not only adheres to compliance but also effectively engages voters.
Texting has become a crucial method for campaigns to connect with voters, filling the void left by declining landline use and increasing mobile number registrations.
Collection
[
|
...
]