Skift Take
If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes.Old-school marketing may fall flat.Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won't work as well today because their preferences changed during the pandemic.
If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes.Old-school marketing may fall flat.Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won't work as well today because their preferences changed during the pandemic.
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