The New Chinese Traveler Won't Be Receptive to Old Marketing Strategies
Briefly

Skift Take
If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes.Old-school marketing may fall flat.Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won't work as well today because their preferences changed during the pandemic.
Read at Skift
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