Just days ahead of the start of the 2024 NBA playoffs, the league has debuted a new ad campaign spotlighting 'Playoff Mode' which showcases the increased energy and passion of players and fans during the postseason.
The campaign features NBA stars like Nikola Jokić and Jayson Tatum denying the existence of 'Playoff Mode' while Chris Rock's voiceover insists on its reality, backed by playoff footage and enthusiastic fans.
The campaign includes celebrity cameos from Lil Wayne, Guy Fieri, Shaquille O'Neal, and others, and is part of a broader strategy including digital, audio, and print campaigns running alongside high-traffic events.
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