"Jonathan Kneebone, one of the three original founders, says what they do is "make shit happen". "We make the stuff that you can't quite work out how you would do it. I think we're really good at making things happen, but in a way that communicates and involves the audience. So I suppose we direct communication art. It's the best way to say it but it sounds so wanky when you say it like that.""
"It's hard to sum up the Glue Society. Based primarily in Sydney, Australia, but represented across the US and UK too, the company was founded in 1998 and has built up an eclectic body of work that cuts across advertising, art, spatial design and film. Perhaps being part of a collective that is slightly hard to pin down is just right for the advertising industry right now, which at its most creative end is experimenting with different methods to reach and engage audiences."
The Glue Society was founded in 1998 and is based primarily in Sydney, Australia, with representation in the US and UK. The collective has built an eclectic body of work spanning advertising, art, spatial design and film. The group specializes in creating experiences—real-life installations or events—that engage audiences and are then shared across social platforms. Founders describe their role as making things happen and directing 'communication art' that communicates and involves the audience. Client demand for experiential and hybrid creative work has risen recently, making the collective's approach more directly usable by clients.
Read at Creative Review
Unable to calculate read time
Collection
[
|
...
]