#experiential-design

#experiential-design

Inside its multi-story building, visitors encounter Max Siedentopf's More Is More, a surreal landscape of swelling plastic bags animated by a hyperreal elderly man; Sunshine, a monumental dachshund who drifts between fairytale scenes and futuristic transformations; and Nudake Teahouse, a kinetic, color-saturated lounge that transforms the ritual of tea into a sensory performance. Together with immersive brand spaces, from Gentle Monster's monumental mechanical forms to Tamburins' interactive perfume narratives, Haus Nowhere Seoul establishes a platform for exploration and discovery.

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.