#experiential-design

#experiential-design

So we shrink down to toy size inAndy's Room from Toy Story, explore the Monster, Inc Scare Floor, race into Flo's Café from Cars to meet Lightning McQueen, visit the Headquarters of Riley's emotions from Inside Out 2, and journey from Coco 's Land of the Living to the Land of the Dead. We're promised each are will have immaculate vibes via beautiful design, exquisite ambient sound, and intriguingly 'specially crafted scents' to ensure each area smells just so (!).

Inside its multi-story building, visitors encounter Max Siedentopf's More Is More, a surreal landscape of swelling plastic bags animated by a hyperreal elderly man; Sunshine, a monumental dachshund who drifts between fairytale scenes and futuristic transformations; and Nudake Teahouse, a kinetic, color-saturated lounge that transforms the ritual of tea into a sensory performance. Together with immersive brand spaces, from Gentle Monster's monumental mechanical forms to Tamburins' interactive perfume narratives, Haus Nowhere Seoul establishes a platform for exploration and discovery.

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.