'The Louis' in Shanghai is a groundbreaking concept store that embodies Louis Vuitton's legacy of luxury travel merged with contemporary design. The 30-meter tall building, resembling a futuristic cruise liner, celebrates both the brand's historical roots and Shanghai's port heritage. The structure features an exterior wrapped in the brand's iconic monogram, while the interior offers a multisensory voyage through curated exhibitions that explore travel and craftsmanship, highlighted by floating monogram trunks that provide a unique shopping experience.
Measuring 30 meters tall and spanning 1,600 square meters, 'The Louis' resembles a futuristic cruise liner docked in the city's fashion district.
The interior unfolds like a curated expedition, blurring the line between gallery and boutique, immersing visitors in the brand's relationship with travel and craftsmanship.
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