As brands navigate the luxury slowdown, they must communicate true value and redefine luxury to engage with a more affluent, intergenerational audience.
Our research of executives suggests that in the upcoming years, the biggest concern will shift from geopolitical instability to understanding and catering to consumer appetite.
Brands learned from past crises that reducing marketing budgets harms long-term growth, and thus maintaining investment in marketing will be essential, even in challenging times.
Successful luxury strategies in 2025 will pivot towards resonating with a more affluent shopper while proving that luxury goods deliver true value.
#luxury-market #consumer-sentiment #marketing-strategies #economic-slowdown #intergenerational-appeal
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