"Tribes and communities are deeply ingrained as important in the human psyche. By leveraging this fact, you can more efficiently increase engagement and foster loyalty among your customers, regardless of the type of product you're selling. This goes for almost all companies. That's not to say that some types of products and services aren't more or less suited, but except for a few specific niches, almost any can benefit to some degree from a community."
"The obvious benefit of a community is that it creates a sense of belonging that keeps customers coming back. This increases retention, builds loyalty, and improves brand perception. By tapping into shared values, you can bond with your customers in a meaningful way that can be good for both your customers and the world as a whole. When customers know that what you're doing aligns with what's important to them, they're more likely to be supportive despite higher prices or slower shipping times."
Tribes and communities are deeply rooted in human psychology and can be leveraged to increase customer engagement and foster loyalty across most types of products. Making a product social and building a community requires effort, strategy, and time but often yields substantial payoff. Communities create belonging that raises retention, strengthens loyalty, and improves brand perception by aligning company actions with customer values. People lacking community experience FOMO and are less likely to leave once connected. Online platforms can recreate social elements—for example, online casino sites offer chat and live dealer tables where players and dealers exchange messages in real time.
Read at Business Matters
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