Podcasts are a crucial element of strategic communication. "The Impact of Branded Podcasts" report explores how brands use podcasts to build communities, generate sales, and establish thought leadership. Gone are the days of inauthentic marketing, customers want stories and connections - podcasts provide that.
One thing that struck me was how many regulated industries (healthcare, financial services, pharmaceuticals, etc.) have found the benefit of branded podcasts - they are a great way to show your customers that the people behind the brands support them, and aren't just trying to sell them.
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