"I don't even think they were aware that they had the IP under that thing. All these things just kind of came together." - Scott Keogh reflecting on the serendipity behind acquiring the Scout brand.
"We're aiming for 'Levi's meets Apple' because product design is as huge a part of that as is storytelling." - Scott Keogh on merging heritage with modern design in the Scout brand.
"Between now and 2027, we not only need to build the new EVs, but also rebuild the Scout brand." - Keogh discussing the challenges ahead for the revitalized Scout.
"The world got its first look at the Terra truck and Traveler SUV, which will begin production at a new South Carolina factory in 2027." - On the unveiling of Scout's new electric vehicles.
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