Indeed, according to figures from CNN, @BidenHQ posted on TikTok 335 times with around 500,000 views per post. Compare that to the 6 million views per post that @KamalaHQ has been averaging since July.
By jumping on viral trends like "brat summer" and sharing meme-worthy coconut content, the Harris campaign is forging a connection with Gen Z that makes her relevant.
Gen Z values real-time interaction and authenticity, and Harris's team has been quick to jump on trending topics to show that the campaign is tuned into the same cultural moments.
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