Faire, a wholesale marketplace founded in 2017, is expanding its advertising business with the launch of Promoted Listings, which has attracted over 7,000 brands. This feature aims to drive product visibility and reorders among retailers, showcasing a strong performance that includes an 80% increase in product views for advertisers since its launch last September. As this tool accounts for nearly 5% of Faire's revenue, further enhancements include targeted advertising to existing customers based on requests from small brands seeking effective advertising solutions to grow their reach and sales.
The tool is designed to increase the visibility of brands' products on the platform, encouraging further business growth with an 80% increase in views for advertisers.
Max Rhodes highlighted that Promoted Listings represents a significant revenue stream and is the fastest growing initiative since the platform's inception.
Collection
[
|
...
]