Amy Green, Business development director of Pinpoint Media, expressed excitement about developing a beneficial and long-term strategy for The Drum Awards.
Pinpoint Media aims to bridge the gap by combining strategic, data-led insights with creative and production expertise for brands lacking in-house harmony.
The partnership between Pinpoint Media and The Drum involves analyzing applicant journeys and expanding applicant reach based on buyer's journey and current content usage.
Lynn Lester, managing director of events for The Drum, is impressed by Pinpoint Media's approach and looks forward to the results they can achieve together.
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