The region raked up a 9.9% growth in internet users, pushing the total number in SEA to over the 400 million mark. Since the lockdown, consumers have spent more time online for personal use with time spent online during the initial lockdown being 30% higher than the pre-lockdown period.
Mobile videos offer 179% higher Click Through Rate (CTR) when compared to other ad formats. Offering consumers immersive mobile video experiences gives advertisers an edge over competitors that are relying on standard mobile video formats.
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