Advertising, marketing, film, TV and other creative industries not only shape the culture and ethos of our city, they project Britain to the world, says Ruth Mortimer.
Our nation is one of the world's great creative countries. According to Brand Finance's recent Global Soft Power Index, it ranks only behind the US when it comes to its economic and cultural influence.
It is imperative that the UK doubles down on the creative industries at the heart of its soft power if we are to promote long-term economic growth and retain our standing on the global stage.
For every £1 spent on advertising, the economy as a whole benefits £6, according to the Advertising Association's Advertising Pays report.
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