Commercial broadcasters in Australia are facing a significant decline in revenue, exposed by competition from streaming services, social media, and targeted advertising, which alters their traditional business model.
The shift in advertising revenue represents a major change in the media landscape. Once, commercial TV networks thrived on their reach, but now, internet platforms provide advertisers with better precision and efficiency.
Many viewers are now abandoning traditional TV habits, leading to less loyalty and engagement with commercial broadcasters. Instead of tuning in to whatever is on, viewers are opting for personalized, on-demand content.
The media landscape is rapidly evolving, with fewer revenue streams for commercial broadcasters. If trends continue, we may see a contraction in available TV channels, impacting the diversity of content for Australian viewers.
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