As companies move towards stakeholder capitalism, CEOs are expected to be public figures, engaging transparently and accountably with a broad range of internal and external audiences.
Failures for senior executives often stem from a lack of experience in networking and public engagement, emphasizing the importance of developing an 'outside voice' for building coalitions beyond organizational walls.
Building engaged external audiences early in one's career through social connections and public engagement shapes ideas, increases transparency, and enhances trust with consumers, representing the executive voice and brand pride.
Michelle Gansle, McDonald's chief data and analytics officer, advocates being a 'brand cheerleader,' actively supporting her company publicly through social media to amplify important work, recognize deserving individuals, and promote diversity and inclusion in leadership spaces.
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