With the rise of youth-centric non-bank firms, traditional banks face challenges in appealing to Gen Z due to their image of being too serious and boring.
Banks are revamping their strategies in employment, internal policies, and marketing to cater to Gen Z, with some opting for strategic partnerships for products and services.
Traditional banks are stepping out of their comfort zones by implementing actions to adapt and compete with Gen Z consumers, who are seen as both current customers and the future talent pool.
Some banks are exploring unconventional routes and partnerships, such as the fusion of traditional banking services with platforms like TikTok, to engage with younger generations.
Collection
[
|
...
]