In the evolving landscape of influencer marketing, brands must navigate a complex web of legal issues, including intellectual property rights and compliance with FTC advertising regulations.
Scott Hervey emphasizes that many influencer partnerships can unintentionally lead to IP infringement if brands do not conduct thorough due diligence on the content creators they are engaging.
Jessica Marlow notes that compliance with FTC guidelines is not just a legal formality but a significant element of maintaining consumer trust and transparency in marketing.
The discussion highlights that as influencers build their personal brands, the lines between authentic endorsements and paid promotions can blur, raising risks for both influencers and brands.
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