The Briefing: Affiliate Marketing vs Retail Services - TTAB's Landmark Ruling
Briefly

The denial of Gabby’s Table’s registration highlights the importance of distinctiveness and the challenges businesses face when seeking trademark protection. A mark that is merely descriptive does not qualify.
By focusing on the implications of this case for affiliate marketing, businesses must understand how trademark registration can influence their brand and marketing strategies, particularly in competitive industries.
Read at The IP Law Blog
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