In an increasingly polarized political landscape, mainstream brands have become apprehensive about taking a stance, largely influenced by the backlash experienced by companies like Bud Light and Disney.
Zoom has surprisingly emerged as a prominent player in this election cycle, not through any direct marketing, but via its use in large online fundraisers supporting Kamala Harris, earning it the nickname 'the Zoom Election'.
TikTok, despite facing scrutiny from lawmakers and being labeled as a potential surveillance threat, has been utilized by both presidential campaigns emphasizing its importance among younger voters.
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