They all shared a mixture of pros and cons for pre-testing. I'm here to tell you that as a bit of a pre-tester myself, I agree with ALL of them. I've helped brands and agencies pre-test work for years at System1.
Many arguments attack the archaic idea of the dodgy printed storyboard being shown to a disinterested focus group in a carpeted basement office block. The complaints vary: "Too small a group," "useless stim," and "unrealistic environment."
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