The Art Of Storytelling Marketing: Per Neiman Marcus's Fantasy Guide
Briefly

Luxury brands have found that high ticket sales are less about transactions and more about storytelling. This season offers a wealth of opportunity to tap into the emotional impact of a carefully curated shopping list.
According to Nabil Aliffi, through a comprehensive 360-degree marketing strategy, Neiman Marcus aims to take customers on a remarkable journey, offering an extraordinary realm for interactive experiences.
Read at Forbes
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