Harris' campaign has launched sponsored posts on Google featuring customized headlines linking to real news content, a practice experts consider common yet potentially misleading in nature.
Marketing professor Andy Rohm expressed concern over Harris' approach, noting that thes doctored headlines could undermine the campaign’s credibility by appearing incongruous with its stated values.
Lark-Marie Anton from Gannett indicated that the use of their content by the Harris campaign is concerning, emphasizing their commitment to integrity in news sharing.
Experts believe these sponsored ads could contribute to misinformation, which may damage not only the Harris-Walz campaign brand but also public trust in media.
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