The findings show that people are still looking for value for money and quality in their Christmas shop, despite overall high positivity about the festive season in 2024.
Almost two-thirds of 18-34-year-olds anticipate a better Christmas, indicating a marked shift in consumer sentiment towards a more optimistic holiday season.
The report reveals that the number one factor that would ease Christmas shopping for UK consumers is knowledge of the best available prices, highlighting the importance of affordability.
Strategic planning of festive ad campaigns—both in messaging and timing—is paramount, as the upbeat mood among consumers translates to significant spending this Christmas.
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