Nick Crossley joins Teads as UK automotive industry director from McLaren, with over 20 years of experience in sales, marketing, and media, driving growth and innovation in strategic planning and brand management.
Crossley aims to leverage Teads' solutions for brand KPIs through omnichannel approaches and premium inventory, addressing industry challenges to secure brand growth.
A report emphasizes challenges in the auto industry like brand loyalty decline and disconnect in sales of electric/hybrid cars, highlighting opportunities for automakers to overcome barriers and build trust.
Justin Taylor, Teads UK managing director, praises Crossley's experience in delivering results across the automotive customer journey and his advocacy for marketing innovation and responsible advertising.
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