"That urgency comes after several challenging years for the company. Target has faced declining sales, shrinking traffic, and a loss of market share to competitors, compounded by backlash tied to several controversial business decisions. Among them were changes to its DEI initiatives, which sparked consumer boycotts and ultimately led to a class-action lawsuit filed by its own shareholders in 2025."
"In response, Target has implemented a multi-year strategy aimed at returning the business to profitable growth, with the goal of generating over $15 billion in sales by 2030. To achieve this objective, the company states that it will prioritize product " newness," expand assortment based on customer needs, deliver value, and continuously enhance its shopping experiences to position itself as a one-stop shop."
Target faces declining sales, shrinking traffic, and a loss of market share following controversial decisions and consumer backlash that included boycotts and a 2025 shareholder class-action lawsuit. The company has launched a multi-year plan targeting over $15 billion in sales by 2030, emphasizing product newness, expanded assortment, value, and improved shopping experiences to become a one-stop shop. Leadership is shifting as CEO Brian Cornell becomes executive chairman and COO Michael Fiddelke will assume the CEO role in February 2026. Experts express cautious optimism while warning that achieving goals may require more than repeating past strategies.
Read at TheStreet
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