Generative AI quickly appeared in a wide range of martech applications, with 77% of the 3,068 new tools introduced in 2024 being based on genAI.
Marketing automation platforms are consistently the most-replaced martech application, with a focus on improving customer experience and a shift from homegrown to commercial solutions.
Job satisfaction decreased in the tech sector, leading marketers to showcase value and face resource limitations.
The 2024 MarTech Replacement Survey explores replaced applications, reasons behind replacements, stack growth, and will be shared post Fall Conference.
#generative-ai #martech-applications #marketing-automation-platforms #tech-sector-layoffs #martech-replacement-survey
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