T-Mobile is looking to expand its advertising presence through the potential acquisition of Vistar Media as part of an ongoing shift to diversify its revenue streams.
In its analysis, LUMA Partners noted that 2024 has seen a significant increase in M&A activity in the ad tech sector, with a 73% rise in Ad Tech deals.
Vistar Media, established in 2011, positions itself as a leader in location-based media, providing a comprehensive marketplace for OOH transactions.
The anticipated T-Mobile and Vistar Media deal reflects a broader trend of mergers and acquisitions in the advertising sector, with insiders indicating it is moving forward.
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