T-Mobile has announced its acquisition of Vistar Media, a digital-out-of-home media company, for around $600 million, expected to close in Q1 2025. This acquisition includes all of Vistar's technologies and capabilities for managing campaigns across over 1.1 million digital displays. As digital out-of-home advertising is projected to receive a significant portion of the $10 billion ad spending in the U.S. over the next three years, T-Mobile aims to expand its Advertising Solutions unit further, utilizing Vistar's technology to improve advertisement relevance and measurable results for clients.
T-Mobile sees a tremendous opportunity to provide more relevant and personalized advertising through its acquisition of Vistar Media, aiming to transform the digital-out-of-home industry.
The combination of Vistar's scale and T-Mobile's customer insights is expected to help advertisers create measurable campaigns with higher efficiency and ROI.
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