Chidsey's arrival in 2019 marked the beginning of a bold transformation for Subway, which was grappling with declining sales, franchisee dissatisfaction and fierce competition. His tenure was defined by strategic initiatives like the 'Eat Fresh Refresh' campaign, a sweeping overhaul of Subway's menu that introduced premium ingredients, new recipes and simplified options like the Subway Series.
For Subway's 37,000-plus franchise locations, the leadership transition presents opportunities to address long-standing challenges like rising costs, labor shortages and shifting consumer expectations. Franchisees, who play a vital role in the brand's success, may benefit from renewed investment in tools and support aimed at improving operations and profitability.
Chidsey was instrumental in Roark Capital's 2023 purchase of Subway, which positioned the company for long-term growth. Subway's recent innovations, such as digital ordering upgrades and loyalty programs, have already shown promise in attracting new customers and driving growth.
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