Substack is enhancing its newsletter service with live video capabilities, aiming to boost real-time engagement for creators and expand its audience interaction.
At launch, only Bestsellers badge holders can utilize live video, with a promise to extend this feature to all users in future updates.
Creators will have the ability to define their audience for live videos and can save recordings for future newsletters, adding versatility to content distribution.
While the introduction of live video could attract TikTok creators, the challenge remains in getting Substack's traditional users to adopt this new format.
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