The campaign, powered by a partnership between a state agency and URL Media, successfully informed low-income households about financial assistance for water bills, directly impacting those susceptible to utility cutoffs.
By tapping into multi-platform outreach with a focus on community, authenticity, and engagement, the initiative achieved impressive metrics, such as over 8.4 million impressions across various channels.
Notably, the newsletters targeted ethnic communities and led to notable engagement, with an open rate of 25.35%, significantly above the industry standard, showcasing the campaign's effectiveness in reaching its audience.
Social media efforts saw significant interaction, with nearly 47,000 impressions and a strong community response, reflecting the campaign's resonance with its intended demographic.
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