In X's absence, advertisers may once again find themselves looking for the social media's next town square after failing to be wooed by X alternatives like Mastodon and Bluesky earlier this year.
"There's been some very organic integrations and opportunities for brands to plug in and put some shine on what the [Spill] community is already doing," Terrell said on the most recent episode of the Digiday Podcast, "and also create some new opportunities to just have really rich, fun conversations."
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