The U.S. Supreme Court temporarily upheld a TikTok ban on Jan. 17, 2021, but it only lasted 14 hours before President Trump granted a 75-day extension for the app to be sold. In New Mexico, business consultant Camille Rodriguez discussed how the ban could impact local businesses and influencers. Through her company, CRS Social, Rodriguez emphasizes the accessibility of TikTok for marketing, allowing small businesses to thrive by creating engaging content without needing expensive equipment. Her experiences reveal the potential of organic, relatable marketing strategies in a digitally-driven landscape.
You can open a business in your garage and market it yourself on TikTok.
Platforms want you to use your phone. Organic content is more likely to go viral over something hyper-curated.
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