Social media backlash: how (and how not) to respond when your art organisation comes under fire

The British Museum faced backlash over a controversial post on TikTok and Instagram, seen as sexist, leading to an official apology and deletions.

Social media can be a tricky game, and posts can backfire; the Museum's reaction was criticized, suggesting avoiding defending controversial posts to prevent negative interactions.

Read at The Art Newspaper - International art news and events