"My childhood dream was to become a news anchor. I was obsessed with watching the news and inspired by women anchors such as Connie Chung and Barbara Walters. I would beg my parents to let me stay up late to watch them. I held on to that dream all the way until college. But once I took a few journalism classes, I learned something about myself that ruled it out as a career - I absolutely hated being on camera. I realized that what attracted me to journalism was storytelling and crafting a narrative that shapes how people understand and interpret the world."
"My journey to chief marketing officer of Rakuten was anything but usual. I started during the beginning of the pandemic when nothing about 'work' was normal. Joining a new company is difficult enough. It's twice as hard when you can't physically go to your office or meet anyone on your team. We did all our interviews on Zoom. There are certain teammates I still haven't met in person."
Dana Marineau aspired to be a news anchor, inspired by Connie Chung and Barbara Walters, but discovered in college that she disliked being on camera. She realized her passion centered on storytelling and shifted to writing and marketing. She became chief marketing officer at Rakuten Rewards, joining at the start of the pandemic and onboarding entirely remotely. She led the formation of an in-house creative team, refreshed the brand's storytelling, and navigated building and motivating a large remote team. The role required adapting leadership and collaboration practices to virtual environments while driving brand evolution and creative growth.
Read at The Drum
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