Snapchat users will now be able to order directly from Amazon. Here's

"For the first time, customers will be able to shop Amazon's Snapchat ads and check out with Amazon without leaving the social media app."

"The battle with TikTok is on, and the partnership will help Amazon compete in the more impulse-driven, serendipitous type of shopping that happens on social media," said Jasmine Enberg, an analyst at Insider Intelligence.

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