Total time spent watching its TikTok-like Spotlight video feed increased more than 125% year-over-year.
Snapchat's Snap Stars program drove more engagement with total time spent watching Stories from Snap Stars growing more than 55% year-over-year.
'We onboarded over 1,500 Snap Stars in Q1, which has helped generate quarter-over-quarter growth in Story posts, Spotlight posts, and Stories time spent for Snap Stars globally.'
'In Q1, ongoing momentum with our 7-0 Pixel Purchase optimization model led to a more than 75% increase in purchase-related conversions year-over-year.'
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