Snap Inc's second annual India AR Day in Mumbai highlighted significant advancements in augmented reality and the thriving AR developer community in India, which has grown by over 50% in the last two years. Snap’s CTO Bobby Murphy emphasized India's leadership in publishing AR lenses, with over 200 million users engaging with AR features on Snapchat. The event introduced innovations like the fifth-generation Spectacles and educational partnerships to bolster digital creative skills, while the inaugural India Lens Awards recognized standout AR creations from local developers.
Snap's Chief Technology Officer, Bobby Murphy, reaffirmed the company's commitment to supporting creative expression through new technologies and tools in India.
At the Mumbai event, attendees explored Snap's latest AR innovations, including the fifth-generation Spectacles, see-through AR glasses powered by Snap OS.
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