Snap Touts New Ad Formats And 'Simple Snapchat' - 10M Users Trial Growth-Driving Feature - Meta Platforms (NASDAQ:META), Snap (NYSE:SNAP)
Briefly

"During the earnings call, Snap's CEO and co-founder Evan Spiegel, said that the daily active users on the platform have increased to 443 million, with significant engagement in international markets."
"He went on to talk about 'Simple Snapchat,' a major redesign focused on improving user experience through streamlined navigation and easier content discovery, currently testing with early positive results on Android."
"The Snap CEO also discussed two new ad formats, Sponsored Snaps, and Promoted Places, saying that these are expected to fuel future revenue growth by offering more targeted ad placements."
"Snap reported third-quarter revenue of $1.373 billion, surpassing the consensus estimate of $1.358 billion, with a significant increase in active advertisers year-over-year due to new tools and features."
Read at Benzinga
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