The creative ad tech market is consolidating, highlighting a preference for vendors that can handle the entire production cycle, from ad creation to optimization.
Smartly and Flashtalking were chosen as leaders for their robust road maps and cross-channel capabilities, setting a benchmark in the creative ad tech landscape.
Criteria such as omnichannel offerings, horizontal growth, and the use of predictive and generative AI were key in distinguishing the leaders from the contenders in this evaluation.
The report reflects a shifting landscape in creative ad tech, where breadth of capabilities is increasingly valued over specialized point solutions.
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