"We sell candy and nuts, and started a popular 'dollar bin' promotion. It began when we found a big stash of Christmas goodies in May - and, well, May isn't exactly peppermint season. So our marketing manager, Adam Walsh, proposed that we put it out for a dollar. It was a hit. Now we pull out the bin whenever we have product we want to move quickly. Everything is clearly labeled if it's near the best-by date or a little broken - kind of like a scratch-and-dent sale, but for candy."
"We're a reptile store. Our grand opening in 2019 was such an amazing promotion - so we decided to throw an annual party to celebrate our shop's birthday. Free food is provided by local restaurants, and a keg comes from our friends at a local brewery. Throughout the day, we've had circus and sideshow performances, including a man who ate light bulbs and one of the world's only female sword-swallowers. (We really wanted fire-breathing, but the fire marshal said no.) We frequently have big shop discounts, plus animals and activities for kids. It's always a hit with our customers!"
Small retailers use inventive, memorable promotions to boost sales and customer engagement. A candy-and-nuts shop created a recurring 'dollar bin' to move seasonal or slightly damaged stock, clearly labeling near–best-by or broken items as a value option. A reptile shop stages an annual birthday party with free local food, brewery kegs, circus and sideshow acts, animal interactions, heavy discounts, and kid activities to draw families and spur purchases. Other tactics include in-store performances and community-involved events that make shopping entertaining and encourage repeat visits and word-of-mouth promotion.
Read at Entrepreneur
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