Inspiration for her brand came after her sisters had children 'and this idea popped up in my mind that I wanted to create a baby brand,' she told Pacific Business News. 'I was still doing the other business at the time, but I was using all that PR and marketing knowledge, and I was like, 'I think I can create a brand of my own.'
Wo, now a mom of two, said another reason for starting her company came after becoming a mother herself. 'What kinds of products I was using with my daughter mattered so much more to me, and I really wanted to find products when I was shopping for things for her that were safe,' she said.
"We're very happy to be able to have grown every year and I hope this year is going to be a big year for us," she said.
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