In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands to place ads against particular content details that are common across shows. Advertisers will be able to align ad placement using granular-level details within shows thanks to data gathered through AI scans of written, audio, and visual material. Over 5,000 pieces of VOD content have been scanned and tagged so far.
Meta is facing a significant legal battle in Spain, with a challenge and damages claim arguing that the tech giant's failure to have a valid legal basis for processing people's data under EU data protection laws constitutes a competition breach. The lawsuit is being led by AMI, an association of newspaper owners with over 80 members. They are seeking compensation of over â¬550m (£471m), describing Meta's non-compliance with the EU's GDPR as "systemic and massive". Privacy group noyb was behind the first tracking/consent related GDPR complaint against Meta in 2018, and has very recently challenged the tech giant over its latest subscription approach which forces users to pay for privacy.
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