The leaked pitch deck from CMG claims its 'Active-Listening' software uses AI to listen to conversations, aiding advertisers in targeting consumers based on real-time voice data.
Advertisers can pair this voice-data with behavioral data to target in-market consumers. If you're actively discussing a product, you could end up seeing ads for it.
Facebook's parent company is reviewing CMG for potential service violations, showing that even major platforms are concerned about how their marketing partners operate.
Amazon stated that it has never worked with CMG on this program, revealing the complexities and uncertainties surrounding marketing partnerships and data usage amidst public scrutiny.
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