"Long before Michigan-born Amy Marentic got into marketing - today she's the CMO of Genesis Motor America - she wanted to be an astronaut. After graduating from high school, she went to the University of Michigan to study aerospace engineering. During her senior year, she met Colonel Charles Bolden, who piloted the Space Shuttle mission that deployed the Hubble Space Telescope in 1990."
"She had a moment of panic, because she realized he was right. That's when she found her way to the aerodynamics department of Ford Motor Company, where she spent just over 28 years, starting as a product engineer for thermal aerodynamics systems engineering and eventually segueing into executive business and marketing roles. "I got to use my aerodynamics degree," Marentic says, "and I also got to work on cars, which still to this day inspire me.""
"In March, she took the chief marketing role at Genesis North America, a luxury vehicle brand launched in the US in 2016 by South Korean automaker Hyundai. One of her top remits - and challenges - is to raise brand awareness for Genesis in the US market. To do that, Marentic and her team are working on a growth strategy to broaden the brand's appeal with women and families. Women drive (pun intended, of course) the majority of consumer buying decisions."
Amy Marentic studied aerospace engineering at the University of Michigan and initially aspired to be an astronaut after high school. A conversation with Colonel Charles Bolden prompted a career-plan pivot toward a stable profession. She joined Ford Motor Company's aerodynamics department and spent just over 28 years progressing from product engineer in thermal aerodynamics systems engineering to executive business and marketing roles. Marentic uses engineering and automotive experience to analyze data and translate insights for marketing. In March she became chief marketing officer at Genesis North America. Her priorities include raising Genesis brand awareness in the US by broadening appeal to women and families, driven by data showing women predominantly influence buying decisions.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]