"No one looks forward to sanitizing their hands. It was mostly done in the health-care space" highlights the need for a shift in hand sanitizer's market perception.
"We knew that we had a good idea, but to make it really take off, we needed to leave our families behind and cross the Atlantic for the U.S." emphasizes the sacrifice and commitment necessary for entrepreneurial success.
"Everyone thinks Touchland is a success from Covid - nothing could be less true" clarifies that the brand's success stemmed from a pre-existing vision, not just the pandemic.
Touchland expects to sell close to 20 million bottles of hand sanitizer this year, projecting revenues exceeding $100 million for next year, illustrating significant traction in retail.
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