Launching a business necessitates more than just passion; collaboration with investors and partners is essential, who primarily rely on concrete numbers to assess business potential.
Your service available market (SAM) is essential as it reflects the realistic portion of the total addressable market you can target, based on your capabilities and business model.
Understanding SAM allows businesses, especially in ecommerce, to identify their maximum potential market size, which is crucial for making informed growth and investment decisions.
SAM is distinct from SOM; while SAM indicates reachable customers, SOM provides insight into achievable sales, factoring in real-world market conditions and competition.
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